Marketing 2.0 is a community of passionate marketers sharing ideas, insights, advice, stories, and occasional rants and raves about how to operationalize Web 2.0. In other words, how to bake things like social media, conversational marketing, and online communities into the foundation of marketing.

Our intent is to open up conversations about how to change traditional marketing approaches in ways that help achieve the timeless purpose of marketing: getting and keeping customers.

We also hope this community is a place where people get to know one another, and through those relationships find the resources, help, inspiration, and bravery to lead change.

Marketing 2.0 is sponsored by Beeline Labs. If you’d like to become a contributor or a sponsor, please drop us a line: francois@beelinelabs.com or lkelly@beelinelabs.com.