This is my first post on Marketing 2.0 & I want to thank Francois for inviting me to blog here! I look forward to the conversations.

What is the purpose of your corporate website? Take a minute to look at as your customers see it:

• Is the site primarily a point of sale?
• What will attract customers to browse if they’re not there to purchase?
• If you offer trials are the download links easy to find?
• Can customers easily find resources & knowledge base articles?
• Can customers easily find contact information for customer service & tech support?
• If you host a community can customers easily find that?
• Do you have resources for your customers that provide them with value?
• Which pages would your customers link to that would increase your SEO?

When you go to a site as a customer what draws you in? and what is frustrating?