I was looking over the posts on this blog and realized that we are asking a lot of questions. We’ve covered a great deal of ground in a short span. Some would say it wasn’t fast enough. After all The Cluetrain Manifesto was published in 1999 - well, it’s still very much news today.

Others tend to take the new ways for granted. Chances are that some of those others are your customers. Thanks in large part to the downsizing, right sizing and readjustments that are still going on in corporate America:

“Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”

Thank you, Web. As marketers, many of us are starting to ask a series of good questions:

• Is the mobile Web dead?
• What is the role of corporate marketing in multi-brand environments?
• Can a community be successful with low brand awareness?

Does the answer to those questions matter to us as customers? I started challenging myself to answer this last question every day at work. What do you think?