Sen. Harry Reid, the U.S. House Majority Leader, sent me an email today about his new site:

“I believe it is important for you to stay updated on the work I am doing on your behalf in Washington. As part of this effort, my website has been completely redesigned with the latest online tools available to help keep you informed about the issues I am addressing and the services my office can provide for you. “

I checked out the site, but it misses something very, very big: there’s no way for me to talk back. No way to post comments. No way to see what other folks have to say and connect with them. If I want to send Sen. Reid an email I have to fill out a long form.

Social media and marketing 2.0 has fundamentally changed our expectations. We don’t want to be communicated to; we want to be able to connect with.

Sorry, Harry. Hope you didn’t spend a lot of our money on just prettying up a Web site and adding a couple of videos.

PS — When I have sent Reid emails with questions and concerns, he sends back form emails saying he can’t respond to me as I’m not a Nevada citizen. If you’re the Majority Leader shouldn’t you be willing to listen to more of us? In a Marketing 2.0 era listening and making people feel heard is a fundamental strategy.