Here are 15 suggestions that take advantage of the innovative opportunities that Web 2.0 offers for marketing.

1. Attitude is everything! Being positive makes positive things happen (I work with people).

2. Good is ok (I’m a recovering perfectionist!).

3. Don’t let too much time pass between steps in a project. (it’s deadly).

4. Action is better than study. Marketing 2.0 is about experimentation!

5. Brainstorm, Do, Evaluate, Redo (oh! that’s #4 again :)  )

6. Get out of your box & try new things. Ask your customers for ideas. (they will surprise you!)

7. Feature vs Benefit - just because it’s pretty & shiny do your customers want it?

8. Don’t assume - ask your customers (get to know them - they’ll tell you everything want to hear plus maybe some things you didn’t want to)

9. Observe & listen to your customers (they are begging to be heard)

10. Have a vision & dream big (and because I don’t set limits I’m pleasantly surprised with the results!)

11. Bring management on board first (mention the idea, then build over time)

12. Consider feedback as a gift (negative is the most valuable)

13. Measure, don’t just count - it’s far more valuable

14. Build for the future

15. There’s no mistake that can’t be fixed (if you never try how will you know? see #6)

Bonus - have fun! Marketing in the Web 2.0 world is about the customers. Let them show you their joy in pleasing them.

What are your favorite reasons for marketing in Web 2.0?