Liberty Mutual on social media and employer branding
Another panelist in next week’s Conference Board confernce on “Extending Your Brand to Empoyees” is Kelle Thompson, employer brand manager at LIberty Mutual. Here are some of her thoughts on social media.
What is your favorite social media word?
Authenticity. It’s not a social media word in terms of Twitter, Wiki, or “unfriend,” but it is the word I use most when we talk about how we participate in social media.
What is your least favorite social media word?
Acai. Of course that is just because I keep getting served up Acai diet ads on my Facebook account. Outside of social media I don’t have any fundamental issue with Acai as a berry.
What turns you on about social media?
Being involved in the conversation at the point where companies are figuring out how to leverage the new medium. Everyone who has social media on their radar is talking about ‘do we play’ ‘how do we play’ and ‘how do we measure’ and there is no silver bullet, no one universal answer. The conversations probably sounded very similar when any new medium broke, radio, TV, the internet.
What turns you off about social media?
When people dismiss social media as a fad or as generational, that doesn’t sit well. Specific products in the medium may be fads but social media has fundamentally shifted how people are communicating.
What social media other than what you’re doing would you like to attempt?
I’ll have to wait to see who invents it tomorrow.
What part of social media would you not like to do?
Any channel that where we can’t be true to what we are as a corporation and add value to the conversation.
What one thing do you hope people will learn from you at The Conference Board’s “Extending Your Brand to Employees Conference?”
That partnership among departments and stakeholders was a critical component to our approach to ‘playing’ in the social media world.