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marketing 2.0 » Contributors

Contributors

David Berkowitz is Director of Emerging Media & Client Strategy for 360i, a leading digital marketing agency that has been named the “2007 Search Agency of the Year” by OMMA magazine. He helps 360i’s leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 175 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint’s rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in Ad Age, DM News, MarketingProfs, iMedia Connection, and other publications.

Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young. Paul currently is Global Director of Integrated Marketing for BearingPoint. His unique approach to integrated marketing has been recognized as a 2007 & 2006 finalist and 2005 winner of the Driving New Demand award of the Information Technology Services Marketing Association (ITSMA) as well as a winner of BearingPoint’s Best Overall Marketing Campaign award in 2004. Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. Paul holds a degree in Leadership from the Yale School of Management, a degree in Strategy and Innovation from MIT and a Bachelor degree in marketing and computer science from Ithaca College.

Constantine von Hoffman is a journalist, social media consultant, award-winning science fiction writer, stand-up comedian and sometime marketer. A veteran journalist with more than 20 years professional experience, he is one of the few people to have worked for both the devil (AKA Rupert Murdoch when he was city editor at the Boston Herald) and The Deep Blue Sea (associate producer for National Public Radio’s environmental news show Living on Earth). He has covered everything from fires to sewer committee meetings to science to the arts and A LOT of business stories. Prior to BrandWeek, he was senior writer for CMO magazine and before that a freelance writer. His work has appeared in the Harvard Business Review, Sierra, Boston Magazine and CIO.

Lois Kelly is the author of Beyond Buzz: The Next Generation of Word of Mouth Marketing and a founding partner of Beeline Labs, a social media marketing services firm. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Intuit, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute. Lois‘ articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. Lois is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University’s fast-growing Communications Studies program.

Valeria Maltoni has been called a communicator, a marketer, and a Renaissance person. Using her experience in communications, customer dialogue, and brand management, Valeria has come to define modern business as a long and open conversation. ConversationAgent.com is recognized among the world’s top online marketing blogs. Valeria is a Fast Company Expert blogger and a contributor to The Blog Herald and Marketing Profs Daily Fix. She is a co-author of The Age of Conversation, a groundbreaking ebook collaboration by 103 of today’s top marketing writers. Valeria is a frequent public speaker on brand marketing, customer service, and integrating social media tools in marketing programs to serve business strategy. She publishes in both English and Italian. Educated at the University of Bologna and Villanova University, Valeria combines New World sensibilities with Italian style. She’s an active member of the International Association of Business Communicators (IABC), the American Marketing Association (AMA), the World Affairs Council of Philadelphia (WACA), and the Public Relations Society of America (PRSA).

David Rogers is Director of the Center on Global Brand Leadership at Columbia Business School, where he develops new branding research, curriculum, and conferences. He is the organizer of the BRITE conference and CMO summit on branding, innovation, and technology. Rogers has worked on strategic projects for brands in the IT, telecom, pharmaceutical, consumer packaged goods, entertainment, and media industries, addressing issues such as brand positioning, market strategy, and customer experience. He speaks on marketing at conferences in the US, Europe, and Asia, and has been interviewed on CNNfn and national radio. He is the author of blogs, articles, and case studies on marketing in new media, and is the co-author, with Bernd Schmitt, of There’s No Business That’s Not Show Business: Marketing in an Experience Culture, and co-editor of the forthcoming Handbook on Brand and Experience Management (Elgar, 2008). Rogers is also a composer and musician whose music (”Rhythmically vital!” - The New York Times) is heard from jazz clubs to Carnegie Hall.


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